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Discount Tickets to Attractions

The 2 for 1 vouchers with a train ticket or weekly Travelcard are the best way to save money on attraction entrance fees in London.

If you don’t want to do the 2 for 1 deal or if you’re visiting London on your own, it’s still possible to buy cheaper tickets or find discount vouchers for London’s major attractions.

Discount vouchers

The Smartsave website has discount vouchers for 20% off the standard admission for up to six people for these London attractions:

  • ArcelorMittal Orbit
  • Benjamin Franklin House
  • Cartoon Museum
  • Chelsea Physic Garden
  • Chelsea Stadium Tours
  • Design Museum
  • Florence Nightingale Museum
  • Golden Hinde II
  • Household Cavalry Museum
  • KidZania London
  • London Wetland Centre
  • Ripley’s Believe it or Not
  • Shakespeare’s Globe Exhibition & Tour
  • Tower Bridge Exhibition
  • Twickenham Stadium Tour & Museum
  • Wembley Stadium Tour

Just show the voucher at the ticket office when you pay.




Buy tickets online

Some of London’s main attractions offer cheaper tickets if you buy them in advance from their website.

In some cases it might be cheaper to buy discount tickets from 365 Tickets. Their prices are cheaper than the ‘on the door’ price.

If you plan to visit several major attractions, their combined tickets are worth a look. For example, you save 22% if you buy a ticket for the Tower of London and the London Eye.

The table below shows the 365 Tickets price for some of  London’s main attractions. See their website for a full list of attractions.

365 tickets  Save
Tower of London £18.90 22%
Hampton Court Palace £14 15%
View from the Shard £27.51 11%
Kensington Palace £12.50 17%
St Paul’s Cathedral £16 11%
London Zoo £20.45 5%

Buy one ticket for unlimited entry for a year

The following attractions let you visit as many times as you like for a year when you buy a ticket directly from them.

  • St Paul’s Cathedral
  • London Transport Museum
  • Royal Collection Trust properties including Buckingham Palace, Windsor Castle, Buckingham Palace Mews and the Queen’s Gallery

Attraction Passes

If you plan to do some serious sightseeing, it might be worth buying a sightseeing pass. See our guide to the main passes.

Reciprocal agreements

If you’re a member of a heritage organisation outside the UK, your membership may entitle you to visit certain attractions for free. The National Trust offers free entry to their properties to members of similar organisations in 14 other countries.

Voluntary donations/Gift Aid

You might notice that some museums and attractions, mainly those run by charitable trusts, ask for a voluntary donation on top of their admission fee. This is extremely beneficial to the attraction – they can claim a larger tax refund from the taxman when they get a donation.

If an extra 10% or so on the standard entrance fee won’t make a difference to you then that’s fine. But if you’re strapped for cash, you don’t have to pay it.

If you’re not a UK taxpayer, you don’t have to pay it at all (but you can if you want!).

If don’t want to appear mean, just say you’re not a UK taxpayer.

See also

Last updated: 28 November 2016